CEO Guidelines For Speaking Out On Controversial Issues
When it comes to successfully extolling your purpose or speaking out on politics, there’s a right way and a wrong way. Here are six guidelines to get you started.
When it comes to successfully extolling your purpose or speaking out on politics, there’s a right way and a wrong way. Here are six guidelines to get you started.
After a simple customer relations snafu turned into a social media nightmare, Starbucks CEO Kevin Johnson woke up and smelled the coffee.
Personal investment in crisis management by the CEO sends a strong signal to employees, customers, and shareholders.
Procter & Gamble CEO David Taylor has been fighting back gamely against a nightmarish scenario for any corporate chief.
CEOs have a clear choice: Define yourself via social media tools—or let your detractors do it for you.
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