Michael Rosenbaum

Business consultant Michael Rosenbaum is the author of the new book "Six Tires, No Plan" (Greenleaf Book Group), the biography of Discount Tire founder Bruce Halle.

Sort by: Article Title Contributor Topic Date

The Synergy Mirage: A Case Study

Brand extensions and product expansions don’t always make sense. A razor-like focus on what one does exceptionally well can make all the difference.

Michael Rosenbaum Branding , Marketing & Sales February 17 2012

Free Newsletters

Sign up now to receive our free e-newsletters. You can choose to receive our weekly CEO Briefing updates, monthly Entrepreneurial CEO newsletter, and exclusive CEO surveys.