Jonathan Byrnes
Jonathan Byrnes is a Senior Lecturer at MIT, and founder and chairman of Profit Isle, a SaaS profit analytics software company. John Wass is CEO of Profit Isle, and former SVP of Staples. They are co-authors of the forthcoming book, “Choose Your Customer: How to Compete Against the Digital Giants and Thrive.”
How To Win A Price War
The key to this common but often destructive challenge? Turn the price war into a value war.
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New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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