When It Comes To Purpose, Most Brands Fail. Here’s How Not To.
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
For most companies, there is little emotion inherent in the practical reality of what they make, do or sell—which makes having purpose as a context for product all the more critical.
As much as 70% of a company’s reputation is attributable to the perception of its CEO—and what you don’t know can hurt you. A case study in rep repair.
Navigating the new age of conscious capitalism is not for the faint of heart. Before speaking up, CEOs should know the pitfalls to avoid.
A look at how 35-year-old JDA Software rebranded Itself and was acquired one year later in part because of the new brand “pop.”
Operating a company in a politically divided America has risks, but those risks can be managed—and potentially used to further your brand. A guide.
Authenticity allows California grower Kohl to launch specific appeal to Muslims for Islam’s holy month.
How does a company walk the tightrope that looks more like a Gordian knot? Here are a few rules to get you started.
One in three consumers will walk away from a brand they love after just one bad experience, and Covid has only upped the ante. Here’s how to improve those CX numbers.
CEO Durst focuses on manufacturing to help startups scale up and to advantage company’s own three brands.
How Stellantis met the moment with a message of unity—and provided a potential path for other CEOs to follow.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.