Customer Experience

Marketing by Assumption

Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee...

Instilling the Value Proposition

One of the greatest challenges for any CEO is to get his  entire organization to "walk the talk"  in order to make every customer...

Customer Information

Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...

Customer Relationship Marketing

A lot of CEO's that I have met and helped over the years thought that they were in the product business. Selling products to...
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