Search
Close this search box.
Search
Close this search box.

Sonnenfeld: Are You A Champion Or A Pretender On Values?

When it comes to speaking out on values, CEOs like Dick’s Sporting Goods’ Ed Stack and Blackrock’s Larry Fink have found a voice.
BlackRock CEO Larry Fink
When it comes to speaking out on values, CEOs like Dick’s Sporting Goods’ Ed Stack and Blackrock’s Larry Fink have found a voice.

Recently, JPMorgan’s Jamie Dimon and Blackstone’s Steve Schwarzman pulled out of a major Saudi showcase conference in the aftermath of the implication of Saudi leadership involvement in the murder of a Washington Post columnist. These and other business leaders have found a voice, filling a void left by political leaders, but the stances vary widely depending on values, courage and character.

The Champions are values-driven leaders who take a courageous and independent stand on principles. Ken Frazier of Merck, Bob Iger of Disney, Paul Polman of Unilever and Meg Whitman of HP promptly condemned President Trump’s equivocation of the characters of violent hate-promoting Nazi rioters with those of peaceful protestors following Charlottesville. Frazier told me, “I had to take a stand in support of basic American values. Each business leader has to think about his or her legacy and that requires proactive steps.” He informed his board that he was leaving the President’s Advisory Council out of personal conscience, but that the company’s values were their decision.

Similarly, Ed Stack, the CEO of Dick’s Sporting Goods, didn’t await a referendum before pledging to stop selling assault-style weapons and high-capacity magazines and to require age limits for gun purchases and call for universal background checks. “The Parkland murders of kids had a profound effect,” he said. “I hadn’t cried so much since my mother passed away. We failed our kids and I am pissed—we sold the shooter his gun.” Delta, Walmart and UPS soon instituted parallel policies.

The Stewards follow only after widely shared sentiment emerges. These CEOs feel that they have custodial duties and should not inject their personal values into decisions that impact others’ investments.

For example, Larry Fink explained BlackRock’s withdrawal from the Riyahd Summit as a “hard decision,” stating: “It is a good example of the social pressures impacting companies. We do business with families, the kingdom and the government. We have been there 15 years. We don’t know who was responsible for the murder. We are dealing with family offices and the social security funds—our future business with them is something I am not ashamed of.” His defense of BlackRock’s anomalous passive ownership of major gun manufacturers in its index funds was similar: “We have clients who are pro-gun and anti-gun—so we give them funds with choices.”

The Pretenders display gross inconsistency between their words and their deeds. The sharpest examples of this are in the tech sector. Facebook’s Mark Zuckerberg and Sheryl “Lean in” Sandberg suppressed covert infiltration of the 2016 presidential campaign—while denying there was any such risk. In 2007, Yahoo’s Jerry Yang proclaimed, “We’re all focused on protecting and promoting free expression and privacy,” even as his company revealed the identities of Chinese dissidents later imprisoned by the government. In 2016, Apple’s Tim Cook famously refused to help the FBI crack the encryption of a terrorist’s government-owned phone. Yet, in 2018, Cook dutifully complied with far more intrusive new Chinese cybersecurity laws.

An argument can be made for caution when making business decisions based on principles. As Conference Board CEO Steve Odland, former CEO of Office Depot, warns, “By supporting one aspect of politics, you’re by definition going against some of your other constituents. You have to be very careful as a CEO.”

Yet, there are times when what might be best for the bottom line is simply not acceptable. Today’s leaders need to know the difference—and have the courage and conviction to act. As Robert Frost advised: “Freedom lies in being bold.”

Read more: Trump, Gender Equality And Technology On CEOs’ Radar In 2019


MORE LIKE THIS

  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events

    Roundtable

    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)

     

    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.