Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking.
When executives fail to speak for themselves, other voices fill the void and the conversations continue without them. The opportunity cost for executives who ignore social media is the loss of voice, and it enables others to shape the brand story and influence brand reputation.
Alternatively, C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.
Read more: BrandFog