Close this search box.
Close this search box.

Jack Welch Webinar: ‘In a Business, There Are Two Measurements That Count’

Jack Welch, the legendary chief executive who transformed General Electric into one of the most successful companies of the last century during his tenure died today according to media reports. He was 84.

Welch was one of the most widely-followed and imitated CEOs of our time, who made lean operations a cornerstone of modern management and nurtured a who’s who of executives who went on to run many of the nation’s best-known businesses after leaving GE. He was named Chief Executive of the Year in 1993. He presided over a stock surge of nearly 3,000 percent during his tenure, according to Bloomberg.

His influence on a generation of management thinking is indisputable. In an online master class he co-hosted last year on employee engagement with Chief Executive and Execute to Win, an Arizona consultancy, Welch laid out his basic principles for leadership. It’s a reminder of his powerful ability to distill and communicate complexity though simple shorthand—that identifying, focusing and communicating a few key elements is, in many ways, the most essential CEO skill.

“People talk employee engagement, but they don’t live it,” he said. “You’ve got to live it every day. You’ve got to get into the skin of your people. You’ve got to make them feel the objectives, make them feel where you’re going. How you’re going to get there and what they have to do to participate and what’s in it for them when you get there. If you do that, you engage.

“In a business, there are two measurements that count. Employee engagement and customer satisfaction. You get those two things right and then you measure cash flow—and cash flow is the ultimate measurement. You’ll watch your cash flow grow as you engage your employees and satisfy your customers.”


  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events


    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)


    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.