How New CEO Tony Thompson Plans to Take Krispy Kreme Beyond Doughnuts

Thompson spoke in Krispy Kreme’s (NYSE: KKD) second-quarter conference call late Tuesday.

1. Expand beverage offerings

Most consumers think of Krispy Kreme as a doughnut store, not a doughnut and beverage store, Thompson said. While Thompson’s glad consumers are buying doughnuts, he thinks Krispy Kreme has barely scratched the surface in capitalizing on beverage opportunities both inside Krispy Kreme stores and in other retail outlets.

One of Thompson’s top priorities is to leverage the Krispy Kreme brand into expanding its beverage platform, so coffee and other specialty drinks can generate additional revenues.

Read more: Triangle Business Journal

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