How New CEO Tony Thompson Plans to Take Krispy Kreme Beyond Doughnuts

Tony Thompson has been president and CEO of Krispy Kreme Doughnuts Inc. for about 90 days. The former Papa John’s International executive this week laid out early plans for how he intends to capitalize on the growth potential of the 77-year-old Krispy Kreme and take the company beyond its sweet-treat namesake.

Thompson spoke in Krispy Kreme’s (NYSE: KKD) second-quarter conference call late Tuesday.

1. Expand beverage offerings

Most consumers think of Krispy Kreme as a doughnut store, not a doughnut and beverage store, Thompson said. While Thompson’s glad consumers are buying doughnuts, he thinks Krispy Kreme has barely scratched the surface in capitalizing on beverage opportunities both inside Krispy Kreme stores and in other retail outlets.

One of Thompson’s top priorities is to leverage the Krispy Kreme brand into expanding its beverage platform, so coffee and other specialty drinks can generate additional revenues.

Read more: Triangle Business Journal


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