Then, in 2012, Deloitte decided to start digging deeper into the numbers and found something shocking: Completing annual review forms, holding meetings and creating employee ratings consumed a whopping 2 million man hours per year—most of it spent with managers behind closed doors discussing past performance rather than top performers’ future prospects.
“We wanted to get away from a system that was about an arbitrary assignment of a numerical rating to one that was about getting people focused on developmental conversations,” says Mike Preston, Deloitte’s chief talent officer. That led the firm on a course to completely change the way it collects data on employee satisfaction and performance, how it recognizes that performance and how it drives even better performance. Although the longitudinal data is not yet in to prove a correlation with retention, says Preston, “I do know that if it’s increasing engagement, it will reduce turnover.”
Deloitte is one of a growing number of companies, including Accenture, Microsoft, Medtronic and Adobe, ditching the traditional “rank and yank” method of talent evaluation, which falls short not only in evaluating talent but also saps morale and leads to frustration and voluntary attrition. With the talent war raging once again, employee retention and turnover are the top focuses for HR professionals, who, in a recent survey by the Society of Human Resource Management, report that these are the biggest challenges their companies face today.
CEOs are increasingly finding that the old methods of engagement don’t work for today’s diverse workforce, whose members seek not only competitive pay, but also flexibility, recognition, mentorship, a sense of purpose and a clear path to their next job. When they don’t get those things, they tend to walk. “When we have someone leave Deloitte, they don’t leave for money,” says Cathy Engelbert, CEO of Deloitte. “They leave because maybe they didn’t feel they were valued.”
Engelbert sees it as her role to set the tone and engage her own team of leaders, which then cascades through the workforce. “As CEO, I see an important role for me in driving culture, especially when managing a diverse and multigenerational workforce.” A look at how top employers are experimenting with new tools for engaging their best employees reveals the following best practices.
1. KILL THE ANNUAL PERFORMANCE REVIEW
The time-honored tradition of getting together with direct reports in a closed-door session to reveal strengths, weaknesses and the year’s compensation numbers is a failure, says Preston. For starters, “you’re often reviewing something that happened nine months ago,” he says. A better bet? Change the focus from remediating past behavior to the future career of that employee and what will energize him or her to want to do better.
Millennials, in particular, don’t want to be told where they stand once a year. “They’ve grown up in a culture of transparency, in a world where you can get online and see what people think about everything—good, bad or indifferent,” says Erika Anderson, founder of coaching firm Proteus International and author of Leading so People Will Follow and Growing Great Employees. They want the same transparency at work, she says.
“The Millennial is used to rich, robust information—all the time,” agrees Daniel Pink, author of Drive: The Surprising Truth About What Motivates Us. “Then, we bring her into a large organization and say, ‘I know you’re used to rich, robust, meaningful feedback every waking hour. But here, we give you feedback once a year in an awkward kabuki-style theater in an office.’ How do you think that will work for her?”
Adobe realized its approach wasn’t working back in 2011 and was the first to implement a completely different system of communication between managers and employees: the CheckIn. The new system required managers to convey what was expected from their employees clearly, to give and receive feedback and to provide opportunities for personal and professional development. The form and the frequency of check-ins were left to the discretion of managers, although conversations are required once per quarter at a minimum, with many doing it monthly, weekly or even daily. Because managers must also be open to feedback from employees, Adobe established organization-wide leadership workshops where managers were trained on how to deliver constructive feedback and receive feedback about their own performance as team leaders.