AT&T-Time Warner Deal: Reshaping The Media And Internet Industries

AT&T CEO and chairman Randall Stephenson.

The moment that Judge Richard J. Leon, a U.S. District Court Judge appointed by George W. Bush, announced his opinion on the $85 billion AT&T and Time Warner merger, the decision entered the judicial antitrust hall of fame. Whether it will result in abject failure, as did Time Warner’s AOL merger, or act as a bellwether that will reshape and recombine the media and internet industries, depends on how the consumer and other players in the game respond.

The architects of the merger, Time Warner CEO Jeff Bewkes and AT&T CEO Randall Stephenson, are optimistic about the shareholder benefits because they have secured a first-mover advantage. With AT&T having a nearly two-year strategic head start over the likes of Comcast and Disney vying for the assets of Fox, the first shot of the war has been fired.

There is also some potential of major political disruption. It was clear to all who followed the case that the threat of CNN (a division of Time Warner) aligning with a giant telecom like AT&T was going to be a win for the administration’s enemies. Lawyers for AT&T tried to convince the judge that the government’s antipathy to the deal was partially on political grounds, which Judge Leon rejected and it has now worked to the benefit of everyone with an appetite in the industry. The judge rejected the government’s argument based on his finding that a vertical merger (a producer buys a supplier vs. buying another producer) isn’t anti-competitive. That is the landmark effect of this ruling.

“The consequence of Judge Leon’s ruling is unlimited in terms of its reshaping of the media landscape.”

The judge’s opinion was narrowly crafted to allow the merger to proceed immediately based largely on the fact that, in his own words, “the Government has failed to meet its burden of proof to show that the merger is likely to result in a substantial lessening of competition.” He did not buy the Trump administration Justice Department’s claim the deal would raise prices by making the pay-TV market less competitive.

Most, if not all, of the credit for the deal goes to Bewkes, Time Warner’s cerebral CEO, who has dressed up the company as an attractive asset for an acquirer like AT&T. He admitted as such in a recent interview: “It is the legacy that I have been the steward of, that is why we thought, ‘We have got to do the next step.’” In an industry known for glamour and scripted exit lines, as well as unlimited appetites for deal making and trips to Cannes, Bewkes is considered a best of breed, thoughtful and rational deal maker. He took Time Warner from an amoeba-like corporate profile to a slimmed-down movie and TV content producer credited with “Game of Thrones,” the “Harry Potter” movies and NCAA basketball, which made the company such an attractive target for AT&T’s desire to sell more to more consumers via their pipes.

According to a longtime media executive, Michael Lynton, who was part of AOL when it merged with Time Warner, Bewkes’s success can be attributed to “being very, very rational in his decision making and, on the other hand, having a real flair for the creative. That is a rare combination.”

The consequence of Judge Leon’s ruling is unlimited in terms of its reshaping of the media landscape. It is also seen now as a bellwether for the future of internet media and vertical mergers. In fact, it is no exaggeration to say it will equal or exceed the importance of a previous landmark District Court decision, Harold Greene’s MFJ or modified final judgment, the consent decree that originally broke up AT&T into seven Regional Bell Operating Companies (RBOCs). That decision also allowed AT&T to enter into uncharted waters, at the time referred to as “the computer industry.”

The merger will be a catalyst of other merger activity about to take center stage, in particular, the bidding for the Fox assets by Disney and Comcast. Expectations are that it will redefine the landscape of media, however, these may only be tremors auguring a larger set of earthquakes ahead.

The giant tech companies have been waiting for this moment. Until now, they have created startup giants like Netflix and startup divisions like Amazon AWS (the company’s web services division that powers a great deal of internet websites). To a great extent, the internet behemoths have stayed away from ownership of legacy assets like movie studios, preferring to partner. The AT&T/Time Warner deal now may stimulate a desire for plunder. All assets are for sale because these buyers are so rich and powerful. They can’t afford to let a telecom like AT&T dominate content, as that would give them a distinct advantage in the race to provide consumer entertainment.

In that regard, Judge Leon’s ruling isn’t about competition but about the trend of innovation.

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Jeff Cunningham :Jeff Cunningham is Chief Executive magazine's editor-at-large and a professor of leadership at Arizona State University/Thunderbird School of Global Management, where he has also endowed the Cunningham Global Fellowship for next-generation leaders. He also is the founder of Thunderbird Opinions poll of business trends. He was previously publisher of Forbes Magazine and CEO of Zip2 (founded by Elon Musk). Watch his YouTube interviews at Iconic Voices and connect on Twitter @CunninghamJeff and LinkedIn.