Strategy

Can New-Found Momentum In M&A Deal Activity Overcome Potential Headwinds In 2021?

Despite the uncertain economic outlook, conditions are primed for a deal making surge in 2021, with our data suggesting a rally may have already begun. That said, the road to recovery will not be smooth. Here are five M&A trends to watch in 2021.

1. An increasingly bipolar world

When President-elect Biden takes office, a straightforward shift from the isolationist stance of President Trump’s administration to more internationally expansive market conditions is unlikely. Instead, a geopolitical and macroeconomic environment dominated by tensions between the US and China is expected, with emerging economies largely aligning with China, and Europe caught in between.

2. Covid: A race against time

Governments are running out of cash, spending trillions to keep businesses and jobs afloat in the hope of a jump-start in 2021. Will economies warm up in time or will the fallout from the pandemic be worse this year, triggering a wave of insolvency that overwhelms the global economy, crushing any prospect of recovery in the short term?

Some sectors have already reached their ‘tipping point’. Accelerated consolidation, restructuring and divestitures will dominate the travel, retail and real estate sectors. COVID-19 has also seen a quantum leap in the rate of digital adoption in financial services. In particular, the shift to remote working practices precipitated by the pandemic and calls to pursue a ‘green’ economic recovery are expected to drive M&A activity in the tech sector in 2021 and beyond.

3. Remapping the geography of M&A

Turbocharged by the pace of technology adoption during the pandemic, the criteria for deal making have substantially changed, with location slipping down the priority list for acquirers when targeting companies. Instead of searching in Manhattan or London, a major bank looking to buy a fintech, for example, is increasingly likely to look beyond the borders of Europe and North America to new markets to access the right talent. The implications for the M&A market in 2021 and longer term will be significant.

4. SPACS on the rise

The evolution of Special Purpose Acquisition Companies (SPACS) in the US has been dramatic, with 2020 a record-breaking year for the ‘blank cheque’ firms. Despite significant growth (350% increase year on year), they still represent only a small fraction of the overall M&A market (<1%). Their strong track record, however, is intensifying pressure on regulators in other countries to relax rules and allow SPACS to operate in their markets. With questions over due diligence yet to be resolved, a new wave of SPACS seeking acquisition targets outside of North America in 2021 is more likely to be seen in markets less tightly regulated than Europe. Time will tell how many of these ventures will be successful.

5. Post-Brexit: What next for U.K. financial services?

Since the Brexit vote in 2016, M&A activity has continued in the UK and Europe against a backdrop of political and economic uncertainty. While December’s last-minute deal ensures tariff-free trade will continue, how financial services will be affected remains unclear. This uncertainty will inevitably lead to some market volatility and disruption, creating M&A opportunities in 2021 for UK businesses and overseas buyers, as some sectors benefit from severing ties with the European Union, whilst others struggle.

2020 was unlike anything we’ve ever seen, fueled by an enduring pandemic, massive economic uncertainty, a highly divisive U.S. presidential election and rising geopolitical tensions. While the world in 2021 remains a volatile place, pent up demand, ample funding, ultra-low interest rates and confidence returning to boardrooms indicate conditions are ripe for one of the biggest M&A years on record.

Duncan Smithson

Duncan Smithson is Senior Director, M&A for Willis Towers Watson.

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Duncan Smithson

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