Vroom! Vroom!: Startup Wants Super Bowl To Accelerate Business
Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.
Major online used-car brand contrasts its e-commerce platform with the “torture” of a dealership experience.
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your ‘enduring idea.’
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
If employees suspect a company’s stated values are self-serving or inauthentic, motivation declines. You can’t fake meaning—people either feel it or they don’t.
What brands really need is to plug into real-time data feeds that can show them how audience habits are changing and how to proactively bolster consumer engagement and loyalty.
Robert Rosenberg, who ran Dunkin’ Donuts for 35 years, recommends humility for today’s leaders, having learned about his own hubris the hard way.
When in-person contact with customers is limited, you must engage them elsewhere.
Knowing the past, and how it will play today, is the only way to get ahead of reputational damage.
Some beloved corporate symbols, even monuments to founders, look very different through a 21st century lens. But before you erase them, make sure you understand the history.
Consumers expect companies to lead with their values, but getting the scale required to have a significant impact on global challenges will usually mean partnering for change.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.