Once upon a time, QVC—and other television-shopping networks—catered, seemingly, to the couch potatoes of America. Its broadcasts extolled the benefits of food choppers, cubic zirconia jewelry and the like, employing a talk-show format to entice viewers to dial in to join the conversation—and to make a purchase.
Recently, the owner of a New York hotel decided to fine wedding couples $500 of their deposit funds for each negative review posted online by any of their guests. The policy produced a firestorm of complaints and nearly 700 reviews eviscerating the hotel. The bad press only spread from there.
Only the CEO can bring about a unified view of the customer. Therefore, the CEO must serve as the advocate to ensure ongoing company-wide customer intimacy efforts.
How Vail Resorts keeps them coming back for a little digital love
Your customer is changing—and you may not even know it. The Nielsen Company estimates that almost all income growth in the U.S. over the past 15-20 years is generated by women exercising their growing economic influence.
Customer service is a crucial part of your business, and one that deserves your attention and your money -- you are trying to build a life-long customer relationship. Here are four focus areas to help you achieve your customer service goals.
For the last seven years, Canon has received PC Magazine's "Reader's Choice" award winners for service and reliability of their printers and digital cameras. Even throughout the recession, Canon focused on its customer service as a way to build and maintain customer relationships.
Where did the Edsel, the Chevette, and more recently the Aztec and Phaeton come from?Certainly not the customer, but more likely from a committee...
One of the greatest challenges for any CEO is to get his entire organization to "walk the talk" in order to make every customer...
Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...