Sales/Marketing

The Incalculable Value Of Building Brands

CEOs say it's not just about advertising, but about everyday operations too.

The six things CEOs don’t understand about PR people

 There's a huge gulf between chief executive officers and their public relations people, whether on staff or at an outside agency. The vast majority...

Cultural Relevance

CEOs must go beyond marketing to embed their products in the culture.

Maxing the Gain


The key is delaying the point of "differentiation."

Acura’s RL Goes for the Top


Honda's luxury division heads upscale.

Top 25 Brand Leaders

As stewards of respected brands, these CEOs know it takes more than just marketing.

7-Eleven’s Lessons from Japan

Two finance stories obsessed the business press in the late '80s: the burgeoning pace of leveraged buyouts and the rash of Japanese takeovers of...

Marketing by the Numbers

As a former chief marketing officer, I remember when the CMO job was thought to be a lot simpler. Essentially, the chief marketer was...

Creative Leadership: Jazzing up Business

Want an asset your competition can't duplicate? Hire nonconformists; give them the tools to create; and set them free.
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FEATURED CONTENT

New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation

Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”

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CEO CONFIDENCE INDEX

CEO Optimism Falls To 12-Month Low In October

Chief Executive’s latest reading of CEO sentiment shows growing number of CEOs disillusioned with short-term economic recovery, as list of issues disrupting business continues to grow.