How to Get the Most Out of Your CMO
At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.
At a time of crucial developments in customer data and social media, marketing chiefs are collaborating in new ways with the rest of the C-suite.
Why did Apple’s Tim Cook lure Burberry’s Angela Ahrendt, a non tech leader to burnish the Apple store’s brand? Why did she give up the CEO title to do it? Does it signal more CEOs jumping their industry?
In an informal poll of top executives the single biggest obstacle to successful innovation was, “actionable insights.” Yet every year companies spend billions of dollars in search of “actionable insights” only to come up empty-handed. To add insult to injury, in many categories, breakthrough innovations are launched by unproven upstarts, begging the question: How is it that small teams with modest resources and limited industry experience are repeatedly able to win the innovation contest?
If you’re not speaking for yourself, others will speak for you.
Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.
Recent research suggests that leadership quality factors heavily in the valuation of companies.
Most companies, but service firms in particular can benefit by creating a culture patterned after the Marine Corps; training all employees with basic marketing and sales skills that can help the firm grow and succeed.
CEO are under pressure these days to appear “authentic,” reports The Wall Street Journal’s Leslie Kwoh and Melissa Korn, but using social media—with its demands for quick, unscripted messages—poses risks for the unsuspecting boss.
To have a successful social media strategy, customer service will need to play a prominent role— blurring the boundaries between service and brand marketing.
CEOs need an understanding of digital marketing to maximize its potential.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
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1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.