The Significance of Marketing in Challenging Times
While most of the companies are busy cutting cost and downsizing budgets owing to the current economic crisis, industry pundits are of the opinion...
Lessons from the Chief CEO
It's all about Marketing
What does Sun Microsystems Mean?
Consistently marred by poor marketing strategies, marketing experts believe, Sun Microsystems' identity has come in for severe beating.
"I must admit that I've never been...
Why Social Media is Good for Advertising?
As the recession begins to bite, marketing professionals believe brands are finding difficulty in reaching their customers. Additionally, with diminishing returns in offline advertising...
Business and Social Contribution
In 1970, Milton Friedman argued strenuously that the social responsibility of business is, above all, to increase profits. In an article for The New...
Brand Equity and the CEO
Brands exist in the mind and our minds are full of familiar images that we instantaneously recall when prompted by sights, sounds, smells and...
Instilling the Value Proposition
One of the greatest challenges for any CEO is to get his entire organization to "walk the talk" in order to make every customer...
Private Label Rights: It Seemed Like a Good Idea at the Time
When you're doing business on the web, it should be obvious that you will have a great deal of competition. In order to set...
Customer Information
Have you ever wondered what happens to all the information the local supermarket collects when they scan your personal information tag on your key...
Customer Relationship Marketing
A lot of CEO's that I have met and helped over the years thought that they were in the product business. Selling products to...
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FEATURED CONTENT
New Poll: CEOs Find Challenges In Using Customer Data To Drive Innovation
Ability to harness and sort through data for meaningful insights remains a hurdle, many say. “The key is...finding what is actually relevant.”
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CEO CONFIDENCE INDEX
CEO Confidence Falls To Decade Low, But Few Predict Recession
Chief Executive’s June survey of 278 U.S. CEOs shows leading confidence indicator now at 5.5/10, the lowest reading in nearly a decade. Majority forecasts worsening conditions in the year ahead, though not a recession.