Undeterred by a correction they deem healthy, 80% of the 213 CEOs surveyed say they still expect future business conditions to be “excellent” or “very good,” mainly based on the belief that underlying economic fundamentals remain robust and the new corporate tax plan, once fully deployed, should further support growth.
“Rising interest rates will dampen growth in the last half of 2018,” forecasted the president and CEO of an upper middle-sized manufacturing company.
But where CEOs seem most concerned isn’t necessarily over the guarded growth that rising interest rates may bring, but rather concerning the velocity at which the Fed will implement those increases, particularly when paired against a change in the value of the dollar.
Additionally, some CEOs told us they are paying close attention to the many balls currently being juggled in Washington and their potential impact on the economy: an expanding national debt, the mid-term political uncertainty, a challenging trade environment, the tightening labor market and debate over immigration are among the issues many fear could culminate to cause a recession sooner, rather than later, and that a low unemployment rate, strong consumer confidence and reduced taxes and regulations may not be able to curb that setback.
Against this backdrop, most CEOs said that their main priority is to seize opportunities and strike while the iron is hot: Expansion, revised pricing structures, acquisitions, new product lines and market and customer diversification have now made their way to the top of several 2018 agendas.
Many also reported doubling down on their efforts to find, develop and retain key talent, noting that the pool of skilled workers is getting shallower by the day. Two-thirds (65%) say they anticipate adding to their workforce over the next 12 months.
Technology also made the top three list of priorities for CEOs in 2018, with the majority saying that in addition to keeping ahead of innovation and industry transformation they are hoping for improved efficiencies and productivity. Surprisingly, very few listed data or cyber security as a top priority, perhaps leaving that responsibility in the hands of their CISO.
And while the nation’s business leaders admitted feeling very confident, on average, that they are on the right track to achieving their objectives—88% anticipate increases in revenues and and 81% anticipate rising profits over the coming year—they did have worries. An economic downturn is by far the most feared event; jarring spikes in the market, a sharp increase in commodity and raw material prices, high inflation and interest rate levels, as well as a strong dollar all made the list of big picture concerns for CEOs.
The availability of a skilled workforce in certain markets and industries came second, followed closely by a political upset during the mid-term elections and the ensuing potential for a reversal in regulatory and legislative policies that have so far showed bias for American businesses.
It’s all relative
CEOs at large companies (over $1 billion in revenue) continue to have the highest levels of confidence in future business conditions, with a rating of eight out of 10— 11% higher than their counterparts at small companies (less than $10 million).
“The Amazon’s and Microsoft’s are doing great and continue to stockpile cash,” noted the owner and CEO of a small professional services firm who expects business conditions to worsen over the next 12 months. “Small businesses are still struggling to recover from the last recession.”
Nevertheless, confidence levels across all revenue ranges show an increase year over year, indicating that despite current worries, the majority of CEOs still anticipate growth in 2018.
About the CEO Confidence Index
The CEO Confidence Index is America’s largest monthly survey of chief executives. Each month, Chief Executive surveys CEOs across corporate America, at organizations of all types and sizes, to compile our CEO Confidence Index data.