Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking.
When executives fail to speak for themselves, other voices fill the void and the conversations continue without them. The opportunity cost for executives who ignore social media is the loss of voice, and it enables others to shape the brand story and influence brand reputation.
Alternatively, C-suite executives who embrace social media gain a competitive edge. They use social channels to provide context for business decisions, address brand issues, showcase company culture and most importantly, demonstrate thought leadership.
Read more: BrandFog
Valuation is increasingly a measure of this strategic commitment, not just current revenue.
In this week's Corporate Competitor Podcast, Martin explains why she takes a red pen to…
Safe Harbor CEO Terry Mendez explains how the fintech is leveraging deep regulatory expertise, outsourcing…
Manufacturing CEOs report improved current conditions and strong investment plans, though tariff uncertainty and political…
A human-AI workforce doesn’t eliminate the need for strong leadership—it transforms it. Here’s how to…
Through behavioral science, data-driven creativity and a culture that champions female leadership, Tim Berney and…