The day after the incident, many downtown businesses shuttered for a few days and asked employees to stay home. Bank of America sent out a statement assuring employees that counseling would be available. Karen Katz, CEO of Neiman Marcus, headquartered in the city, issued her own statement: “The tragic news the city of Dallas has woken up to has affected us deeply. Our thoughts and prayers go out to the families of the five officers killed in the line of duty and the many more injured.”
Both Southwest Airlines and American Airlines offered free travel to victims’ families, a common practice in the airline industry. Southwest reported it would provide free air travel to about 500 people following the shooting.
But urban leaders expressed confidence that the shooting would not derail plans for downtown. “It’s a horrific event,” John Crawford, CEO of Downtown Dallas, Inc., told the Dallas Morning News. “Will [people] pause and think about it [before planning a trip to Dallas]? Probably. But at the end of the day, we won’t have major conventions changing plans to come to Dallas.”
In fact, he told Chief Executive, “Downtown Dallas is being revitalized and major redevelopment efforts are underway. We have a lot of momentum and feel that we are poised to stay on track and move forward.”
As the media descended on Dallas in the hours after the shooting, mayor Mike Rawlings—formerly the CEO of Pizza Hut—urged the nation to “come together, lock arms, and heal the wounds that we all feel from time to time. Words matter, leadership matters at this time. I’m proud of our chief.”
In subsequent interviews, Rawlings asserted that Dallas had the fewest police officer-related shootings of any large city in America this year. Indeed, Rawlings and Dallas police chief David Brown have been credited with reducing crime and improving police-community relations in recent years. In 2015, the murder rate was at its lowest since 1930, and complaints against police have dropped dramatically.
Austin-based author Richard Parker urged the national media to avoid stereotyping the city: “For now, [Dallas] will have to endure being cast—against its spirit and all the evidence—as a kind of national poster child for tragedy instead of for urban renaissance or community policing,” Parker wrote in The Atlantic magazine. “But if reflection has any bearing on truth, Dallas will prevail.”