How Power Digital Turned ‘People-First’ Into A Growth Engine

Power Digital has scaled from 100 employees to 800-plus in just a few years—impressive hypergrowth in any industry. Jeff Mason says the secret isn’t a growth hack or a shiny new martech stack, but rather a “people-first” culture paired with a mountain of proprietary commerce and media data designed to make marketing measurable, repeatable and profitable. In the following interview, Mason explains how his company blends culture, data and execution to stand out—and why measurement matters more than marketing buzz.

What do you see as Power Digital Marketing’s competitive advantage in a crowded market?

Power Digital is a tech-enabled growth firm that sits at the intersection of marketing, business strategy and data intelligence. Our mission is simple: to relentlessly pursue growth, for our people and our clients.

We offer a unique combination of marketing consultancy services, a wealth of proprietary data, technology and campaign execution that delivers measurable growth to our clients. This sets Power Digital apart from agencies that offer consultancy services without execution, and from technology-only solutions such as martech and adtech platforms.

Power Digital’s data warehouse of more than $23 billion of commerce data and $3 billion of media-related data provide critical insights for our clients to unleash incremental growth opportunities while reducing wasted ad spend. Our Power Circuit process aligns strategy and execution, enabling our brand partners to grow 2.6 times faster than the industry average and consistently achieve 27 percent or more year-over-year revenue increases.

Every tool, every capability, every process we’ve built is designed to maximize ROI and drive profitable growth.

How has the company grown over the years?

Since 2020, Power Digital has grown from 100 to 800-plus people, expanded internationally and completed several successful acquisitions to meet the needs of our clients. That kind of scale can create pressure to grow at any cost. We took a different approach.

Instead of rushing to hire, Power Digital adopted an intentional recruiting process that prioritized cultural alignment as much as technical skill. This approach serves us well in our relentless pursuit to deliver measurable business impact for our clients with our diverse team of innovative marketers, creatives, analysts and technologists. It’s also why our retention and client outcomes have stayed strong even as we scaled.

In the first quarter of 2025, we reorganized into five vertical divisions—consumer packaged goods, fashion, B2B, consumer services and lifestyle. Even after just three months, aligning teams by industry with shared KPIs had already delivered a 12.3 percent lift in client revenue growth.

We also launched fusepoint last year, a strategic data consultancy built to meet a pressing market need: affordable, high-performing marketing analytics for mid-market brands. It was designed for companies that want the same sophistication in measurement and strategy as enterprise players, without enterprise-level costs or complexity.

How does the company balance AI-powered tools with human experts?

AI is a powerful enabler, but only if it’s applied with strategy and measured against outcomes. Too many teams jump on the AI bandwagon without contemplating if it is improving results or even figuring out how to measure.

Marketing platforms, data analytics tools, AI insights, the marketing tech stack—all of these things that are intended to improve marketing performance also add layers of complexity that can obscure what’s working and what’s not. As a result, many marketing teams are still guessing instead of measuring.

That’s where people come in. Our marketers, analysts and technologists don’t just plug in AI. They test it, measure it, recalibrate and make sure it’s adding real value. AI can free teams from repetitive tasks and uncover insights at scale. But the judgment, creativity and strategy still come from people.

We see AI as a force multiplier, not a replacement. The combination of technology and human expertise is what actually moves the needle.

What does the future hold for Power Digital?

Ambition and innovation drive us. For our people, that commitment starts with continuous investment in our people organization. This team spans talent acquisition, learning and development, employee experience and more. They shape every stage of the journey including onboarding, upskilling, cross-functional training and long-term career development.

This intentional structure is why Power Digital maintains the higher retention rate in the industry and possibly in business. It reinforces a belief we hold strongly: Strong business performance is the direct result of a people-first culture.

For our clients, the future is innovation with purpose. We do not chase noise or trends. We build solutions that drive growth. Our recent advancements such as fusepoint, nova Iris, AI integration services and Power Circuit, our proprietary operating framework, are clear examples.

The future of Power Digital is about impact through innovation, at scale. We are focused on what’s next for growth marketing, which includes further sophistication with data, the most accurate measurement, efficient and impactful creative—all driving end-to-end commerce.