With each day, businesses that want to maintain a competitive position online need to generate a dynamic of consistent updating of information. A company, like each person working there, at least at a managerial level, is simply a system of inputs, processes, outputs.
This is where we really see the difference between dynamic and static companies: in the way they develop a dynamic information ecosystem at managerial level.
In dynamic companies, the web site is a reflection of this dynamism: it is constantly being updated, commenting on news and events beyond the company itself, in conversation with the surrounding community and by managing the social networks to help sustain this activity of exchange through a permanent presence. In static companies, the web site is simply an online brochure that typically hasn’t been updated for several months.
Read more: Forbes
The CEO of global accounting software company Xero knows if she can understand a plan’s…
Handled well, a leadership transition is less a single announcement than a series of deliberate,…
Market engineering is far more than clever marketing. It’s the operating system for category ownership…
Aprio CEO Richard Kopelman on 14 deals in a year, a $300 million AI bet…
Though volatile pressure continues to temper current business forecasts in the sector, year-ahead manufacturing confidence…
In an era of tariffs, China, AI, margin pressure and continued economic uncertainty the best…