Six Key Trends Shaping The Technology Industry

Amid rapidly evolving tax and regulatory rules, increasingly complex data security and privacy concerns, and continued economic and geopolitical instability, global businesses must constantly rethink their strategies for the future. This pace of change is even more pronounced in the technology sector, where companies face mounting pressure to stay competitive and innovative while adapting to new risks. 

Here are six key trends shaping the global tech industry in 2026—and how your organization can prepare for what’s ahead. 

1. AI governance becomes a strategic priority 

AI is now embedded across everyday business tools—from automated transcription to productivity enhancements—making governance no longer optional. Without guardrails, AI can introduce security, compliance and operational risks. 

Organizations should implement acceptable-use policies, designate cross-functional oversight through a center of excellence and ensure human review of AI-generated outputs. As AI adoption accelerates, strong governance will be essential to maintaining trust and managing risk. 

2. The battle for global market share intensifies 

Expanding into global markets is becoming increasingly complex, due in part to Big Tech’s deep international presence. Large platforms have built the cloud infrastructure, data centers and networks that enable seamless global connectivity—raising the competitive bar for startups and middle-market firms. 

Successful international expansion requires understanding local regulations, data privacy laws, tax structures and sourcing opportunities. Detailed market analysis and thoughtful operational planning are key to gaining and defending market share. 

3. Talent gaps and global recruitment challenges persist 

Tech organizations continue to grapple with skills shortages that can slow innovation, compromise due diligence and hinder market entry. Hiring abroad is becoming a strategic necessity. A professional employer organization (PEO) can simplify global hiring by managing payroll and compliance obligations, while direct employment or contracting may be more cost-effective in certain jurisdictions. The right approach depends on your operating model, capacity needs and long-term growth plans. 

4. Data security and privacy demands escalate 

Whether delivering SaaS solutions or managing enterprise IT environments, tech companies process vast amounts of sensitive data—and the stakes are only getting higher. In the United States, SOC reporting has become a gold standard for demonstrating strong internal controls and security compliance. For companies serving individuals in the European Union, adherence to GDPR remains essential to avoid severe penalties. Strengthening data governance and showcasing third-party validation will be increasingly important to earning and retaining customer trust. 

5. Tech M&A faces heightened uncertainty 

Accurate valuation is critical when preparing for a sale, but global market volatility and regulatory differences create additional complications—especially for cross-border deals. Running a proof of concept in target markets can reduce risk and validate demand before pursuing a transaction. Leveraging detailed due diligence checklists or targeted assessments uncovers potential liabilities, protects seller value, and strengthens your long-term value creation strategy. 

6. Global tax compliance grows more complex 

Evolving tax rules, incentives and documentation requirements continue to challenge tech companies operating across borders. As you assess your 2025 tax posture, consider: 

• Permanent establishment risk: Regularly review international activities to avoid unintended tax or legal implications. 

• Nexus monitoring: Distributed workforces and multistate operations can create new exposure points for business taxes. 

• R&D tax credits: U.S. companies may qualify for significant credits; offshoring R&D requires careful evaluation of Section 174 capitalization rules. 

• Transfer pricing compliance: IP-heavy business models raise transfer pricing complexity—alignment between global expansion and IP strategy is essential. 

• IRA tax credit opportunities: Investments in sustainable technologies may unlock Inflation Reduction Act credits that reduce costs and improve profitability. 

The global tech landscape continues to evolve rapidly, but two realities remain constant: disruption and opportunity. As you scale, ensure your strategy is holistic, resilient and aligned with the emerging trends shaping the industry’s future.