Tech CEOs Join the Ice Bucket Challenge to Fight ALS

Not even the top CEOs in the tech industry could resist participation in the Ice Bucket Challenge.

The viral challenge, where people dump a bucket of ice water over their head, kicked off earlier this year, and is helping to raise awareness for ALS, known as Lou Gehrig’s disease. Once completed, participants then challenge three others to either do the same or make a donation to the national ALS Association.

Read more: USA Today

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