The Risks of CEO Blogging

The risks of CEO blogging are low but ever-present. Here are some of the potential downsides:

  • Compliance. There is always the risk of saying something inadvertent that will create problems.
  • Competition. It’s easy to predict who will be the most loyal readers of a CEO’s blog: the competition. They will pick the blog apart for clues on new products, company direction, etc.
  • Posts taken out of context. The postings on a CEO blog may be used by anyone, reposted in inappropriate forums and otherwise taken out of context to distort the CEO’s position.
  • Controversy. If a CEO expresses any point of view at all, it’s almost inevitable that he or she will offend someone from time to time.
  • Critical comments. The most useful part of a CEO blog is the opportunity to have conversations with readers and requires comments. Many of these comments and conversations offer real value, but some will be critical.
  • Succession planning. If a CEO has a personal blog, it must be considered in succession planning. What happens to the blog when the CEO retires or is fired?

Get the CEO Briefing

Sign up today to get weekly access to the latest issues affecting CEOs in every industry

upcoming events