Home » Author Archives: Daniel Burrus

Author Archives: Daniel Burrus

Daniel Burrus is founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is the author of six books, including The New York Times and The Wall Street Journal bestseller Flash Foresight: How To See the Invisible and Do the Impossible.

The High Risk of a ‘Wait and See’ Approach

In a world were the game is changing rapidly, failing to take action—deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.

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