Why the high turnover rate? There are myriad reasons, but failure often starts with the person. Many CEOs are their own worst enemy. They dive in head first, neglecting to build a solid foundation for success. Here are the three top obstacles blocking success for many CEOs.
1. Lack of preparation. CEOs have historically been extremely successful in their chosen endeavors. Whether they come from sales or engineering, they’re usually the smartest person in the room in their subject area. However, being a specialist doesn’t prepare them for the CEO role. For that, they must become a generalist. In the CEO chair, they are constantly faced with issues they’ve never had to deal with in their careers. All of a sudden they are no longer the smartest person in the room. Those who have not studied the role and aren’t prepared for what they will face often will react negatively, magnifying their character flaws and leading to failure.
2. Character flaws. Unprepared to deal with the many pressures and accountabilities of the CEO role, many people react by becoming a micromanager. Filled with hubris and/or fear of not knowing exactly what to do, they attempt to control everyone around them. They obsess over everything from the color of the walls to the format of the company’s business cards. Focusing on tactics over strategy, they approach the job minute by minute as the next issue hits their desk.
Others react in the opposite way: If they cannot control everything, they will control nothing. They assume a hands-off style after pronouncing a grand strategy to the company. They have little interaction with anyone and are often surprised when issues develop. Then, with scant knowledge of the company’s day-to-day operations, they cannot help resolve those issues.
3. Ignoring basic management principles. Companies don’t work via osmosis. Many CEOs assume that the vision and strategy they so meticulously developed will trickle down to all employees, or that they only need to communicate it once for it to stick.
Many fail to take the next step: Helping all employees understand how their daily job responsibilities support the corporate strategy and goals. This is crucial for alignment. Also, the speed and complexity of business today requires that CEOs have some sort of system to regularly check employee progress on goals and be alerted to issues that may impact performance.
Both novice and experienced CEOs should understand their responsibilities and prioritize their time accordingly. They need to have self-awareness to apply their strengths and minimize their weaknesses. Finally, they must know how to instill their vision throughout an organization to produce results.
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