How CEOs Can Become “Superfans” for Their Company

I found myself recently comparing the passion of a football superfan to that of a CEO.

Are you really excited by what you do? I mean, really excited? Granted, you don’t go around the office in a company jersey or with your face painted in the company’s logo colors. But is your passion for your job and your company easily noticeable by both your executive team and your employees?

“When a CEO is not excited by his/her job or role, that lack of passion spills over to others and they, in turn, may not be passionate about the company or about their job.”

If you’re not sure, then the answer is likely “no.” When a CEO is not excited by his/her job or role, that lack of passion spills over to others and they, in turn, may not be passionate about the company or about their job. This disenchantment can quickly spread through the ranks and reach epidemic proportions.

But you can turn that around and build enthusiasm and passion in others by building enthusiasm and passion in yourself. To ensure that your passion is visible to others naturally and doesn’t look or feel forced, let’s draw inspiration from the key traits of a sports superfan.

1. Be loyal.
Avid sports fans are nothing if not loyal. They support their team even during tough seasons, shouting encouragement, rooting for the players, believing in them. Similarly, CEOs should support their team/staff even (or especially) during tough times. Give encouragement and thanks to team members who are going the extra mile. Let them know that you stand beside them. Cheer them on rather than abandon them when challenges multiply. (Booing the home team when the chips are down is not only bad form in sports, it’s bad in business too.)

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Ray Attiyah
Ray Attiyah is the founder of Definity Partners, a hands-on, business-training firm that integrates process redesign and leadership-behavior modeling. He developed the Run-Improve-Grow system to inspire the best leaders to reach for higher-hanging fruit. His newest book is Run Improve Grow: Your Roadmap from Firefighting to Bold Business Growth.

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