Do’s and Don’ts for CEO Bloggers

Do

• Authentically share insight and information.
• Encourage and support feedback.
• Take responsibility for developing readership.
• Invest the time in thoughtfully reflecting on blog topics.
• Post at least once a week.

Don’t

• Outsource the writing task. Your own voice is critical.
• Be self-serving. Avoid corporate-speak.
• Be too formal.
• Abuse the trust of customers, employees or readers.
• Be boring.