Strategic Alignment and Synergy Management: Ensuring MA&D Success in the Age of Disruption

In the age of Amazon, companies need to be intelligent, agile, automated and on the cloud. They need to be leveraging new technologies and different cultures and embracing risk to deliver mass personalization and exponential value for competitive sustainability. But building this kind of operation isn’t easy, and mergers, acquisitions and divestitures (MA&D) are becoming a strategic tool of choice for companies to buy their way into the model, regardless of industry.

In June 2018, Tata Consultancy Services partnered with Chief Executive Group to survey 300 CEOs at U.S.-based companies on their views and experiences of the greatest benefits of such a strategy, as well as the main challenges and considerations for success. This report presents our findings.

Download this complimentary research report from Chief Executive and Tata Consultancy Services to learn how to avoid the most common pitfalls of MA&Ds and ensure a successful transaction.

Chief Executive magazine (published since 1977) is the definitive source that CEOs turn to for insight and ideas that help increase their effectiveness and grow their business. Chief Executive Group also produces e-newsletters and online content at and manages Chief Executive Network and other executive peer groups, as well as conferences and roundtables that enable top corporate officers to discuss key subjects and share their experiences within a community of peers. Chief Executive facilitates the annual “CEO of the Year,” a prestigious honor bestowed upon an outstanding corporate leader, nominated and selected by a group of peers, and is known throughout the U.S. and elsewhere for its annual ranking of Best & Worst States for Business. Visit for more information.