Operations

Tesla “Gigafactory” Could Spur Innovation Across Industries

Wherever it is, the new Tesla site promises to comprise a sprawling agglomeration of state-of-the-art manufacturing knowhow in a nascent industry with a robust nexus of R&D work that also could end up transforming other verticals. That’s a given when an entrepreneur with the track record of Elon Musk invests several billion dollars in a plant that could have a footprint of as much as 10 million square feet, equal to the size of 80 Home Depots.

Over the years, the United States has lost its lead in battery-manufacturing technology to China. The high-profile failures of a handful of federally funded “green” startups in that space – such as A123 Systems, which ended up being bought out by a Chinese company – has underscored that failure. At the same time, despite the investment of many billions of dollars in advancing battery propulsion of automobiles, even Tesla hasn’t improved the range of EVs by orders of magnitude.

The best chance for a quantum leap in such batteries might be a “gigafactory,” with its synergistic possibilities for advancement when coupled with R&D and supply-chain enhancements at the same site. At a recent Stanford Graduate Business School forum, the CEO of Taiwan’s Foxconn and the former CEO of Flextronics addressed the competitive synergies that can flourish when manufacturing, research and distribution capabilities are concurrent in one place – and how serendipitous “discoveries” often follow. That’s how the use of “Gorilla glass” for Apple’s iPhone evolved.

Outside of batteries per se, the most obvious possibility Musk hasn’t confirmed yet is that, in employing up to 6,500 workers, the “gigafactory” could also be the site of output of the next Tesla car, Model E. That vehicle is supposed to make the EV brand affordable to Everyman by halving the price of the current, hot-selling Model S that retails for about $70,000.

Manufacturing CEOs also are looking closely at the possibility that Musk might aim for a tie-up with Apple for the new plant which could, for example, take a revolutionary, clean-sheet approach to the question of automotive infotainment systems and “self-driving” automobiles. Apple just announced its CarPlay connectivity system for current, conventional autos at the Geneva International Motor Show, and Musk has announced that he’s met with the Apple brain trust.

There’s more: Musk said in part of his “gigafactory” announcement that he’s thinking about how its potential to double the world’s production capacity for lithium-ion batteries could ripple through the consumer-electronics and power-utility industries. The site will produce and sell storage batteries for utilities and other entities to capture solar, wind and hydro energy for peak periods, which could goose the fledgling distributed-generation industry in the United States and worldwide.

https://www.triplepundit.com/2014/03/teslas-gigafactory-produce-vehicle-batteries/

https://www.bizjournals.com/sanjose/news/2014/03/03/apple-could-be-a-big-winner-from-the.html

https://www.extremetech.com/extreme/177482-teslas-gigafactory-the-next-step-in-musks-domination-of-the-battery-powered-world

https://www.wired.com/autopia/2014/03/apple-carplay-competition/

https://www.youtube.com/watch?v=qhzwvO-pnDY

Dale Buss

Dale Buss is a long-time contributor to Chief Executive, Forbes, The Wall Street Journal and other business publications. He lives in Michigan.

Share
Published by
Dale Buss

Recent Posts

Leading In The Age Of AI Agents

A human-AI workforce doesn’t eliminate the need for strong leadership—it transforms it. Here’s how to…

2 days ago

From $1,300 Startup To Behavior-Change Powerhouse

Through behavioral science, data-driven creativity and a culture that champions female leadership, Tim Berney and…

2 days ago

The C-Suite Superpower You’re Most Likely Missing

As leadership visibility and social influence become core business skills, a dedicated executive communicator turns…

3 days ago

Weakening Dollar: 5 Essential Questions CEOs Should Ask

Most American companies still treat currency as a finance issue. Treasury hedges it. Accounting reports…

3 days ago

That High Stakes Meeting Isn’t A Threat—It’s A Challenge

Changing your mindset can't change the situation, but it can drastically change the outcome. A…

3 days ago

CEO Confidence Flat In February Poll Amid Hopes For More Stability

After a shaky start to the year, CEO optimism is buoyed by steady demand and…

4 days ago