But with all the great strengths of Millennials and the attention they receive from the media and Corporate America, it’s time for businesses to address the real elephant in the room—Generation X holds the key to bridging businesses from where they are today to where they’ll need to be in the future.
Generation X, consisting of individuals between ages 37 and 51, numbers 46 million in the United States, compared to the 78 million Baby Boomers and 70 million Millennials in the workforce. Despite their lower numbers, Generation Xers are absolutely critical to the workforce and the economy because they possess something that technology cannot replace: a wealth of experience. Gen Xers tend to be collaborative and possess traditional leadership skills and a work ethic that companies need in order to gain a competitive advantage. Their years of professional experience means they’ve likely weathered many storms, gained invaluable experiences along the way, and are well-positioned to take on the majority of the top executive roles at their organizations.
To attain real business value, it is imperative that we do not overlook Gen Xers, but recognize their strengths and empower them to succeed within today’s diverse, multi-generational workforce.
While each generation has their differences, one thing is clear: Millennials and Gen Xers will be working side-by-side for many years to come. Now, it is up to business leaders to leverage these unique capabilities to truly innovate.
To retain and develop Gen X talent, employers should:
To stay ahead, businesses have to leverage their greatest tool – their employees. Organizations that provide nurturing working environments and training opportunities that allow Gen Xers and other generations to grow professionally together will not only survive, but thrive. They are those that have the X factor – Generation X.
Related: Preparing Your Business For Changing Generations In The Workforce
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