These pressures range from demands for new margin-squeezing storage fees and longer-payment schedules to Walmart’s expectation that it suppliers will help the company meet its vaunted goals for boosting domestically made products.
Walmart may be reacting to a number of factors with its new pressures on manufacturers, including its decision to boost the wages of its lowest-paid workers this year and also the fact that sales at its U.S. stores have flattened out over the last couple of years.
In any event, suppliers are saying that changes laid out for vendors in June are requiring them to pay new fees for using Walmart’s warehouses and for shelf space in new stores, according to letters obtained by Bloomberg News and its interview with suppliers and industry consultants. Also under the new rules, many suppliers will be paid for their goods less frequently, depending on how quickly a supplier’s inventory moves.
This move comes on the heels of Walmart’s actions earlier this year to push suppliers to cut marketing and promotion expenditures and use the savings to lower their wholesale prices so that Walmart could pass the savings at retail on to its customers.
“What is so shocking this round is that [Walmart is] being aggressive not in asking suppliers to take costs out of the system so the supplier can lower prices, but instead adding cost into the system,” Leon Nicholas, a senior vice president at Kantar Retail, which advises dozens of Walmart suppliers, told Bloomberg. “It looks as though they are trying to have it both ways and trying to adjust their own margins where they are facing cost pressure.”
Walmart said the new fees aren’t an effort to offset wage increases for store workers, but rather part of an overall strategy to boost U.S. store performance. “It isn’t always going to be easy for our suppliers,” a Walmart spokeswoman told the news service. “But we firmly believe driving everyday low cost that gets to everyday low price has proven to wow our customers. It increases sales volumes for us and our suppliers.”
Meanwhile, Walmart also continues to press suppliers to try to find ways to source and make more of their products in the United States. The company has pledged to spend an additional $250 billion on U.S.-made products over the next decade, but has been coming up short in terms of worthy targets for its spending so far.
To that end, Walmart teamed up with ThomasNet to create a platform that will help vendors find U.S.-made products. ThomasNet has half a million U.S. suppliers on its ThomasNet/Corporate Edition site, with which larger suppliers can communicate.
As Walmart continues to adjust to the “new normal” in its U.S. business, including higher wages and less enthused consumers, expect the huge chain to continue to turn to its suppliers for help.