Close this search box.
Close this search box.

Emerging Markets Are Starting to Unravel for Some Companies

Coca-Cola and McDonald’s are the latest global firms to experience the slowdown taking place in emerging markets where U.S.-company CEOs have put a great deal of effort recently.

For Coke, third-quarter consumption contracted in developing markets, where carbonated beverages generally have been soft, as well as developed markets where, increasingly, they’re being blamed for the obesity epidemic. Coke consumption actually contracted in both China and Brazil, long-time growth engines, by 1%, and fell by 3% in its geographic unit, including Russia.

“Exacerbating the problem is the fact Fortune 1000 companies are now competing against emerging market competitors on American soil.”

Exacerbating problems for western CEOs who are depending on these increasingly shaky emerging markets is the fact that many of these global Fortune 1000 companies are now competing on their home turf against competitors from those emerging markets.

Boston Consulting Group recently published a list of 100 rapidly globalizing companies from emerging markets, which it called “global challengers.” It’s the sixth such list since 2006. The consulting firm said that the latest list is characterized by challengers “that are acquiring more sustainable advantages beyond a large home market and low-cost labor.” Also, they are emerging in new consumer categories, such as fast foods, and wine and spirits.

And more of these home-market challengers are becoming overall leaders in their global industries, presenting the greatest type of threat to western-company CEOs. They include Mexico’s Grupo Bimbo, the world’s largest baker, and two Chinese companies, Huawei Technologies, the world’s largest telecom-equipment supplier, and Lenovo Group, the world’s largest PC maker.

Western-company CEOs have plenty of challenges these days. But their emerging-market difficulties comprise an arena of strife that most of them hadn’t bargained for and now have to face.


  • Get the CEO Briefing

    Sign up today to get weekly access to the latest issues affecting CEOs in every industry
  • upcoming events


    Strategic Planning Workshop

    1:00 - 5:00 pm

    Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process

    Executives expressed frustration with their current strategic planning process. Issues include:

    1. Lack of systematic approach (70%)
    2. Laundry lists without prioritization (68%)
    3. Decisions based on personalities rather than facts and information (65%)


    Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns.  They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning.  Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process.  This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented.  If you are ready for a Strategic Planning tune-up, select this workshop in your registration form.  The additional fee of $695 will be added to your total.

    To sign up, select this option in your registration form. Additional fee of $695 will be added to your total.

    New York, NY: ​​​Chief Executive's Corporate Citizenship Awards 2017

    Women in Leadership Seminar and Peer Discussion

    2:00 - 5:00 pm

    Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations. 

    Limited space available.

    To sign up, select this option in your registration form. Additional fee of $495 will be added to your total.

    Golf Outing

    10:30 - 5:00 pm
    General’s Retreat at Hermitage Golf Course
    Sponsored by UBS

    General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.

    The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.

    To sign up, select this option in your registration form. Additional fee of $295 will be added to your total.