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Author Archives: John Kador

John Kador
John Kador is a business author based in Lewisburg, PA. His last book is What Every Angel Investor Wants You to Know: An Insider Revels How to Get Smart Funding for Your Million Dollar Business (with Brian Cohen, McGraw-Hill).

CMOs: Good to Great

What attributes make a great, rather than merely good, CMO? Egon Zehnder International, a global leader in the recruitment and appraisal of senior management executives, has conducted over 25,000 assessments of senior marketers to answer that question. It turns out that there are two key attributes have the highest impact on outstanding CMO performance: orientation towards results and change leadership. ...

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Where Do CMOs Come From?

What’s the career path for the typical CMO? If you think being a wizard at brand management, developing memorable ad campaigns or making a splash with social media is the predictable path, think again. According to a study conducted by executive search consultant and career expert Kathryn Ullrich, only 34 percent of CMOs and VPs of marketing arrive at the ...

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Do’s and Don’ts from a Disgruntled CMO

We received a call from a very frustrated executive currently working as CMO of a large company in the Midwest. His main frustration is with a founder CEO who, having been responsible for marketing early in his career, insists on micromanaging marketing. This CMO has been on the job less than two years and is already ready to jump ship. ...

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Managing a CEO’s Scarcest Resource—Time

Most CEOs have a bias toward action, says Daniel Patrick Forrester, author of Consider: Harnessing the Power of Reflective Thinking in Your Organization. "This instinct may not always serve their organizations well. Many leaders say they want results, yet what they're actually saying is that they want speed. But without time for reflection, they just get to a faulty destination that much faster.

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INfact: Business Facts for March 2010

Number of miles of railroad track controlled by Warren Buffett in 2010: 13,000  Number of miles controlled by Cornelius Vanderbilt in 1887: 4,625   Ratio of Vanderbilt’s wealth to U.S. GDP at the height of his wealth: 1/87   Ratio of Buffet’s wealth to the U.S. GDP in 2006, when he was the second richest man in America: 1/2968 Minimum number of ...

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