How One CEO Won Over Customers By Changing Perspective
By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.
By shifting more of the focus on partnerships, rather than just products, the company was able to create lifelong customers.
CEO Marcum says brands need to be collaborative, streamlined and nimble to succeed in today’s omnichannel world.
If so, it’s probably not just a front office problem. As CEO, you can reinforce a three-step approach to ensure your front line is keeping customers happy.
Our world likely will remain in a hybrid model well beyond the end of this pandemic, which means we must be providing products and services that allow customers to choose between the real-world or virtual-world version of the same experience.
One in three consumers will walk away from a brand they love after just one bad experience, and Covid has only upped the ante. Here’s how to improve those CX numbers.
Many incumbent firms are stuck in the obsolete strategic paradigm of the fading Age of Mass Markets in which the primary goal is to maximize all revenues while minimizing all costs. Here’s how to do it better.
Return on CX investments has become stagnant for 81% of brands. CEOs need to pivot to BX, which focuses the entire company on finding and fulfilling their customers’ unmet needs.
With trust in institutions at an all-time low, consumers are desperate for something to believe in. Give it to them, by staying true to your ‘enduring idea.’
It’s estimated that 35% of the world’s top 10,000 companies waste nearly 40% of their daily routines on bureaucracy, red tape, bad excuses and corporate BS. Here’s how to avoid that trap.
The pandemic has resulted in a flood of digital content, making it vital to think of ways to offer something that stands out and genuinely engages decision-makers.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
0
1:00 - 5:00 pm
Over 70% of Executives Surveyed Agree: Many Strategic Planning Efforts Lack Systematic Approach Tips for Enhancing Your Strategic Planning Process
Executives expressed frustration with their current strategic planning process. Issues include:
Steve Rutan and Denise Harrison have put together an afternoon workshop that will provide the tools you need to address these concerns. They have worked with hundreds of executives to develop a systematic approach that will enable your team to make better decisions during strategic planning. Steve and Denise will walk you through exercises for prioritizing your lists and steps that will reset and reinvigorate your process. This will be a hands-on workshop that will enable you to think about your business as you use the tools that are being presented. If you are ready for a Strategic Planning tune-up, select this workshop in your registration form. The additional fee of $695 will be added to your total.
2:00 - 5:00 pm
Female leaders face the same issues all leaders do, but they often face additional challenges too. In this peer session, we will facilitate a discussion of best practices and how to overcome common barriers to help women leaders be more effective within and outside their organizations.
Limited space available.
10:30 - 5:00 pm
General’s Retreat at Hermitage Golf Course
Sponsored by UBS
General’s Retreat, built in 1986 with architect Gary Roger Baird, has been voted the “Best Golf Course in Nashville” and is a “must play” when visiting the Nashville, Tennessee area. With the beautiful setting along the Cumberland River, golfers of all capabilities will thoroughly enjoy the golf, scenery and hospitality.
The golf outing fee includes transportation to and from the hotel, greens/cart fees, use of practice facilities, and boxed lunch. The bus will leave the hotel at 10:30 am for a noon shotgun start and return to the hotel after the cocktail reception following the completion of the round.