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6 Ways to Prevent Big Data From Damaging Your Business

Big Data offers a multitude of opportunities to connect with customers in amazing new ways. Vast quantities of customer information are now flowing into businesses from social media, smartphones, bots, GPS devices, cameras, appliances, and satellites, and increasingly sophisticated computer algorithms are attempting to turn it all into actionable intelligence. Amid all the excitement, it should not be forgotten that few business people—even C-level executives—truly understand what a revolutionary force Big Data is, or the disruptive threat it represents for businesses of all kinds.

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Music Mastermind’s Cloud-Based Business Model

Music Mastermind couldn’t exist without cloud computing. The company’s core product is Zya, a free music application and game that allows customers—mostly in the 13- to 24-year age range—to download clips from their favorite songs and add their own voices in what they call a “mash-up.”

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